jan 2006
boutique retailer's flagship store in center city philadelphia

the vintage tattoo brand’s retail store located in downtown philadelphia’s midtown village is its flagship store and doubles as a space for hosting rock bands. the brand embodies themes of a sailor’s tattoo parlor, honolulu’s chinatown in the 70’s (where the original sailor jerry set up his tattoo shop), and “rockability.” while the principal of waterbury design focused on space planning, my primary design duties included researching the brand’s market and culture, developing a coherent theme, and producing all conceptual and technical drawings. later project involvement included coordination with the client, architect, and real estate developer.